Adapt your content to the device in question. Pamper all versions of your landing (responsive)ĭo not browse the same on a phone as on a desktop or tablet. But do not forget that the colors of your images should have a harmonious relationship with the color range of your landing. Be original, the eye loves the different. Use images that appeal to the emotions of your users, with bold frames and bright colors. The images of a landing should not only help explain the content, but also seduce. And if you use too large spaces, your information will seem unconnected and it will be more difficult to establish a relationship between the different elements. If you use small spaces your page will look mottled, the elements of your design will be close together and it will be more difficult to distinguish them. The blanks between the elements are also part of the composition of the page, structure and help to rank the content. Reloading a page of visual elements does not make it more attractive and, of course, does not help to make your content more understandable, rather the opposite. Try to find functional solutions and avoid cosmetics. Design with the maximum possible cleanlinessĮliminate all unnecessary elements, it is always easier to get lost in the jungle than in the savannah. The difference between your H1, H2, H3 and H4 should be seen with the naked eyes. Poorly contrasted headings, that is, with similar sizes, can make the user not clearly perceive the hierarchy between the different sections of your page. The size of the headings establishes a visual hierarchy that allows your user to distinguish important parts from those that are slightly less. Using light shadows can also help highlight your button. Avoid imperative terms, use more emotional phrases. An appropriate color if you chose a good primary color for the color theme of your page, you already have it done! Try to make the text clear and legible. Design a CTA that invites you to clickĬhoose a significant place for your CTA within your composition. A secondary color, which is well contrasted with respect to the primary, and a few grays should suffice. A primary color, which we can use as an accent or as a color for the actions. Use a range of colors that are not too extensive. Choose colors wellĬolor is a very important part of the visual narrative, you cannot neglect it. The more options you give your users the farther they will be from the coveted conversion. At the end of the day, designing a landing is to draw a path that takes the user from point A (entry to the page) to point B (perform the action we expect from him). A single purpose, a single call to action (Call to action)Ī landing must have a single objective and a single CTA. Pamper all versions of your landing (responsive)ġ. Design with the maximum possible cleanliness A single purpose, a single call to action (Call to action)
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